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Measure and Maximize Program (Main program)
Welcome
Getting Started
Important: Complete the new student questionnaire
Program fast pass
Updates & change log [Last updated: 09/4/23]
BONUS: Delegate Your Data Training (74:20)
Module 1 - Preparing to Measure
Welcome to Module 1
How Measurement is a Form of Leverage in Business (9:30)
How to Feel Confident With Numbers (6:50)
How Do You Know What to Measure? (12:28)
Tools Of The Trade & What We Recommend (6:32)
Planning for measurement (8:02)
👩🏫 Take Action Assignment 1: Complete your planner
Module 2 - Measurement Setup
Welcome to Module 2
Getting started with Google Analytics (8:16)
Understanding where you need to install Google Analytics (3:03)
How to install Google Analytics on your website (3:19)
How to verify your website is sending data to Google Analytics (2:01)
👩🏫 Take Action Assignment 2: Set up GA account and install on your website(s)
Configure your account (33:21)
Set up your events and conversions (9:35)
👩🏫 Take Action Assignment 3: Configure your GA4 account and events
How to Navigate Google Analytics (10:33)
Domain Name Change Checklist
Module 3: Preparing to report
Welcome to Module 3
What is a Dashboard and What Makes One Good? (12:53)
The Basics of Looker Studio (4:16)
How to Navigate Looker Studio (9:08)
Metrics vs. Dimensions (2:31)
Looker Studio Updates (Last updated 12/3/22)
Module 4: Traffic Data and Dashboards
Welcome to Module 4
The Basics of Traffic Data (6:03)
Why this is so critical for your business (6:26)
Using UTMs for Better Data (30:39)
Connecting GA4 as a data source to Looker Studio (1:30)
Build a Traffic Dashboard with Conversions (Both Looker Studio and GA) (54:56)
Add content pages/reports to your traffic dashboard (8:51)
👩🏫 Take Action Assignment 4: Build a traffic dashboard
Build a Funnel Performance Dashboard (51:51)
Build a Funnel Dashboard in GA4 (13:08)
👩🏫 Take Action Assignment 5: Build a funnel dashboard
Bonus: Diagnose and Improve Cart Abandonment
GA4 API Quota Issues
BONUS: How to Combine Referral Traffic in Looker Studio using Regex (6:32)
BONUS: Measuring and reporting where people drop off memberships (10:03)
BONUS: How to use REF Tracking to see how people move across your website (7:20)
Module 5: Spreadsheet Data and Dashboards
Welcome to Module 5
Spreadsheet as a data source (1:54)
Building an automated sales spreadsheet with Zapier (13:29)
Adding prior data to your spreadsheet (12:00)
Build a sales dashboard from a spreadsheet (26:10)
👩🏫 Take Action Assignment 6: Build a sales dashboard
Additional Spreadsheet Formatting Tips (4:11)
BONUS: Getting Creative with Reporting (How to Build a Team Time Dashboard) (12:25)
BONUS: Measuring how many people who bought product A also bought product B (6:49)
Module 6: Launch Measurement & Dashboards
Welcome to Module 6
Measuring a launch: What to have in place (14:12)
Build a Launch Dashboard (in Looker Studio) (13:52)
Build a Launch Dashboard in GA4 (8:34)
Add real-time revenue to your looker studio launch dashboard (5:25)
👩🏫 Take Action Assignment 7: Build a launch dashboard
Module 7: Dashboard Design
Welcome to Module 7
Basic dashboard design elements (from a non-designer) (9:37)
Storytelling with data and chart types (5:26)
Preparing for Design: Creating a "prep page" (1:07)
Over-the-shoulder Dashboard Design: Traffic Dashboard (56:19)
Over-the-shoulder Dashboard Design: Sales Dashboard (19:41)
Over-the-shoulder Dashboard Design: Launch Dashboard (16:54)
Over-the-shoulder Dashboard Design: Funnel Dashboard (22:52)
Quick Tutorial: Rename dashboard pages
Bonus: Graphic Elements for Your Dashboards (18:19)
Module 8: Turning Data to Insights & Action
Welcome to Module 8
Making sense of your data: The OCT Framework (9:25)
Creating and testing a hypothesis in business (5:35)
Monthly Data Review (23:03)
Bonus: Little “Black Book” of Standard Industry Conversion Rates
Google Tag Manager (GTM)
The Basics of Google Tag Manager (GTM) (15:35)
GTM Walkthrough (10:00)
Set up tag manager to deploy GA4 (7:18)
GTM Walkthrough Cont.: Preview model to test your work (7:05)
GTM Walkthrough Cont.: Publishing your changes in GTM (1:05)
Scroll Depth Tracking (9:41)
Additional Tag Manager Resources
Additional Resources
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Using UTMs for Better Data
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