Measure and Maximize Program (Main program)

Measure & Maximize

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Course Curriculum

Welcome

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days after you enroll

Module 1 - Preparing to Measure

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Module 2 - Measurement Setup

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Module 3: Preparing to report

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Start
Welcome to Module 3
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What is a Dashboard and What Makes One Good? (12:53)
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The Basics of Looker Studio (4:16)
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How to Navigate Looker Studio (9:08)
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Metrics vs. Dimensions (2:31)
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Looker Studio Updates (Last updated 12/3/22)

Module 4: Traffic Data and Dashboards

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days after you enroll

Module 5: Spreadsheet Data and Dashboards

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Module 6: Launch Measurement & Dashboards

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Module 7: Dashboard Design

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Start
Welcome to Module 7
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Basic dashboard design elements (from a non-designer) (9:37)
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Storytelling with data and chart types (5:26)
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Preparing for Design: Creating a "prep page" (1:07)
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Over-the-shoulder Dashboard Design: Traffic Dashboard (56:19)
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Over-the-shoulder Dashboard Design: Sales Dashboard (19:41)
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Over-the-shoulder Dashboard Design: Launch Dashboard (16:54)
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Over-the-shoulder Dashboard Design: Funnel Dashboard (22:52)
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Quick Tutorial: Rename dashboard pages
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Bonus: Graphic Elements for Your Dashboards (18:19)

Module 8: Turning Data to Insights & Action

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Google Tag Manager (GTM)

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Start
The Basics of Google Tag Manager (GTM) (15:35)
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GTM Walkthrough (10:00)
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Set up tag manager to deploy GA4 (7:18)
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GTM Walkthrough Cont.: Preview model to test your work (7:05)
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GTM Walkthrough Cont.: Publishing your changes in GTM (1:05)
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Scroll Depth Tracking (9:41)
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Additional Tag Manager Resources

Additional Resources

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